We’re excited to present this year’s Art & Science report – our annual study that sets out to explore your customers’ current perspectives on the marketing they experience.

This time, our research has revealed fascinating evolving perceptions around trust and belief. Can you build trust through marketing? Contrary to popular assumption, our data tells a different story.

And what about the wider landscape? From the growing reality of content dysmorphia, to the role of AI in determining our beliefs, and the shift from thought theatre to leadership – there’s a lot to unpack in this year’s findings.

So, without further ado, let’s get into it.

Differentiated