This year’s findings in full
Ready to dig a little deeper? Here are the full findings from this year’s Art & Science research – with data tables covering frustrations, decision-making shifts, contact preferences, format trends, attention flow and AI tool preferences.
If you have any questions about any of the information presented here, please don’t hesitate to get in touch and ask.



Master the art of content engagement
Meet Sens/AI – born from Art & Science insight.
Our research tells us that our customers’ audiences want to read longer form content – but ultimately drop off before the message lands.
That’s why we’ve developed Sens/AI – your own private AI assistant, trained purely on your content and built to engage your audience on their terms. Readers can ask questions and find what matters most to them, all while you stay in control of the message.
Unlike your average AI tool, Sens/AI engages and enlightens. It’s not about automation. It’s about augmentation, relevance and content that finally connects. From overlooked assets to personal insights – Sens/AI turns passive reading into an active experience. Intrigued?

Contact us...
Find us:
Differentiated Ltd, 1650 Arlington Business Park, Theale, Reading, Berkshire, RG7 4SA
