IN SUMMARY
For Differentiated, DBM is a specialism that requires detailed knowledge and experience of the bidding environment for it to be successful. Each customer is different, and the way they run their tenders will be unique – however our collective experience across private and public sector bids over the last 8-10 years provides us with invaluable insight into what to expect, and how to respond.
DBM also requires a collective approach, with the Account Team on board as much as Marketing. For it to work, the link between the two (us) needs to be able to effectively operate and communicate with all parties. Again, our experience means that we have spent a great deal of time working with both teams, so we know how to get the best out of it from everyone.
Through a coherent DBM programme, we will:
Help you to apply best practice communications techniques to your bids, elevating your responses above those of the competition
Apply our experience across all bids, from simply refining the messages and making your response look good, up to full service approaches for those accounts that warrant it
Manage stakeholders internally with you, and on your behalf, so that everybody knows what’s required of them and what to expect – and we do this through tried and tested ways of working
We understand that people buy from other people; people with credibility, from a credible brand. And people respond to creativity and innovation. Differentiated’s DBM approach brings these principles to life.
DIFFERENTIATE TO WIN
Without Differentiated DBM, one customer’s win rate averaged just below 50%. The win rate on the accounts with DBM averaged 75%.
HOW ELSE CAN WE HELP?
We’re marketers who have spent much of their careers working closely with salespeople – so we sit comfortably in that gap between the marketing and sales departments. The things we do relate to this and focus on helping our customers to create connections, build relationships, and uncover and influence opportunities:
ACCOUNT BASED MARKETING
1-2-1 and 1-2-few ABM strategies that enable our customers to widen their influence, deepen their relationships and win more.
CONTENT & CAMPAIGNS
Crafted content and unique formats that get cut-through and a series of unique tactics that take your message to market.
SALES ENABLEMENT
We ensure our clients’ sales teams are fully equipped with all the skills and content they need to perform better.
NEW ENGAGEMENTS
We help our customers to add value through the creation and implementation of new engagement models.
Or contact us directly: hello@differentiated.co.uk
Find us
Differentiated Ltd, Wyvols Court, Swallowfield, Reading, Berkshire, RG7 1WY
Visit our website differentiated.co.uk
Access cookie controls here.