TESTIMONIALS
“When we embarked on this campaign, our dream objective was to reach the C-level within Royal Mail. It was a big objective to hit but we did it! Royal Mail was the first customer we had taken this account-based marketing approach with, and the results were outstanding. The combination of in-depth research to understand the customer’s business and the industry sector, through to the choice of digital and direct mail marketing activation tools enabled us to cut through to the most senior people decision makers. It has transformed the relationships with this customer and led to significant opportunities of which the sales team are continuing to build on today.”
Chris Mellor ABM Lead, Vodafone Business UK
“The execution of the ABM project has provided a brilliant platform for us to engage senior Royal Mail directors and their innovation teams across digitisation, commercial and operational business units.
We have been able to position ourselves at the forefront of conversations with Royal Mail as they plan their digital transformation journey towards a parcel-led business. The depth of insight presented in the content has increased our credibility and visibility as a broad-ranging technology partner and proved our credentials and commitment to working with Royal Mail.”
Rob Coombs Head of Business Development & Acquisition Vodafone Business UK
“The ABM assets gave us an impressive starting point to demonstrate our long-term commitment to Royal Mail and how we can help them navigate their digital transformation journey. It opened up doors to other parts of the business we previously had no routes into.”
Luke Williams Client Director, Vodafone Business UK
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