IDENTITY & MESSAGING
People buy from other people, and the more complex the deal, the greater the need for human interaction. Your brand and visual identity is a representation of who you are as an organisation and a reflection of your people.
Organisations change and as such so do the messages they want their target audience to hear. For many, change is about growing up in the eyes of the market, for others it’s about modernising in line with the changes in your capabilities. At Differentiated we believe your identity should reflect who you are, but we’re practical enough to know that it must also match want your target audience wants to see.
Differentiated works with our customers to create, establish or re-establish their brands and sub-brands in such a way that both these needs are met. We create identities and narratives that enable our customers to resonate with the people that matter the most, whilst retaining the freedom that any organisation needs to be creative and deliver differentiation.
Enexo is a new initiative created by Softcat that provides small businesses with access to a cloud-based platform that gives them highly accurate sustainability data, clear explanations and actionable insights. Differentiated created the Enexo brand and all initial content ready for launch. The communication campaign made use of email nurture, social media and thought leadership content to drive the target audience to landing content encouraging sign-up.
A brand and visual identity for the Office of the Chief Technology Officer in Softcat.
Softcat: Messaging and Concept Development
We start by creating the most effective message, and from there we can develop engaging creative, compelling content and tactics that generate tangible results. So this is how we work everytime.
Lloyd James: Brand, messaging and web design
A re-brand for Lloyd James including company level value proposition development, visual identity and the digital application of the identity.
Linebreak: Brand, messaging and web design
For Linebreak we helped to establish the company name and visual identity. In addition, we have been working with them to refine their core messaging as their organisation changes in line with their market maturity.
Arco: Brand and messaging
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For more information or to discuss a requirement that you think we can help with.