ENABLEMENT & ENGAGMENT
Content created for sales only works if the sales community are truly ‘enabled’ to use it, and see the value. To do that it needs to be of the highest quality and fully crafted; connecting the message with the format and approach suitable to enable the job of selling. Importantly it needs to be easy to find and use.
We ensure that sales content tells a compelling story to urge the audience to act. The sales community have key insights on what works and what doesn’t, so their involvement in its creation is vital. We take a considered approach to its creation, making sure it’s designed and written to the highest standard, consciously avoiding the often-accepted mindset of “that’ll do”.
Softcat: Area SIX
A dedicated sales enablement platform for Softcat that delivers best-in-class sales and marketing content to the Account Management community. Using our proprietary Carousel platform, content is delivered via an intuitive 'Netflix' style interface, enabling Account Managers to share content with their customers directly and understand whether they've accessed it.
Area SIX Development
Area SIX has been developed to accommodate new enablement requirements, including incentive promotion, partner content and partner engagement.
Softcat: Cloud Academy
Cloud Academy is a new engagement concept that extends the reach of Softcat Labs by providing dedicated cloud educational and development resources for customers and prospects.
Softcat: Return to the Office Campaign
How organisations adapt again to new, hybrid ways of working is an opportunity as well as an area of potential complexity. With Softcat, Differentiated created content that starts to break down the complexity for customers; as well as arming the sales community with the knowledge they need to advise in the best possible way.
GET IN TOUCH
For more information or to discuss a requirement that you think we can help with.