ENABLEMENT
ENABLEMENT
Creating great content is only half the job. If your sales teams don’t know it exists, don’t know how to use it or don’t see the value, it won’t deliver what it should. We focus on bridging the gap between content and conversion – making sure everything we create is not only well-crafted, but built to be used.
Avanade
Solutions that sell themselves
As with all businesses, Avanade have targets to hit regarding whitespace customers, we worked with them to develop a series of detailed but captivating solutions overviews so customers (and sales!) don't have to go digging for information. We're also working with Avanade on creating ways to get these assets in the hands of the right people.
Avanade
Health & Public Sector social selling
In advance of a key industry event, Avanade's sales team wished to engage with individuals, from whitespace accounts, that they knew would be in attendance. We created compelling connection copy and InMail messaging and distributed this on behalf of their sellers. This campaign saw great success with over 25 new connections from a small target audience, meaning the sales team were able to easily network with these individuals in-person at the event and can continue to engage with them via LinkedIn moving forwards.
Softcat
Area Six
When we were first engaged by Softcat, the immediate requirement was to address the lack of external facing sales enablement tools. In turn, there was a need to create a solution that allowed Account Managers to find, access and use those tools.
Capgemini
Stories that show what's possible
Capgemini's Innovation and Ventures initiatives are well established on a global scale, and as such generate a wealth of valuable stories of successful innovation. The Success Stories books collate these examples and present them as outcome stories - short case study style write-ups that focus on the value of the outcomes created. Delivered as both an internal resource, and external facing creative assets.
Find us:
Differentiated Ltd, 1650 Arlington Business Park, Theale, Reading, Berkshire, RG7 4SA
Visit our website differentiated.co.uk
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