DIGITAL CONTENT & THOUGHT LEADERSHIP
The rapid increase in online content consumption has meant that PDFs, for so long the standard in B2B sales and marketing communications, now seem outdated due to their static, restrictive format.
Lacking the mobile responsiveness, personalisation and engaging visuals that modern readers expect when consuming content online, many modern organisations have sought out alternative platforms that will allow them to present more dynamic and interactive content.
Differentiated’s digital publications allow rich media such as video, animations, infographics and page transitions to be combined with existing written assets, creating more immersive content experiences which enable sales and marketing messages to be communicated more effectively.
We can build and personalise them without the involvement of web developers, making them cost effective to create, with short turnaround times from conception to launch. Crucially, unlike PDFs, we can track user behaviour and engagement while contact details can also be collected via forms and social logins.
This enables us to make informed content changes if needed, as well as allowing us to develop more personalised, sales and marketing strategies tailored to the specific interests of individual customers.
DIGITAL DOCUMENTS BY DIFFERENTIATED
Digital Documents modernise content that would typically be delivered via PDF or PowerPoint – preserving simplified navigation, whilst dramatically improving the user experience.
At Differentiated, we can create Digital Documents from scratch, including concept, messaging and design – or we can digitise your existing content so you get more from your investment.
FLUENT for Softcat
FLUENT is a dedicated thought leadership channel for Softcat aimed at senior decision makers. Created as a collective of articles, the platform operates as a growing set of insights covering the IT priority subjects most relevant to Softcat's customers.
More FLUENT articles
TechnoVision is an annual report created by a range of contributors from within Capgemini. Created to explore and discuss the latest technology trends, the report acts as a valuable resource across the year. For the 2022 edition, Differentiated fully digitised the report using the Digital Documents platform.
Capgemini: UK Life Support Report
The UK On Life Support report was created to explore the impact of COVID across a range of areas, including the removal of furlough, mental health, digital exclusion and educational inequality. The report was one of the first created utilising the fully refreshed Capgemini brand identity.
Ultima: Business Guides
Explore more of the Ultima business guides
Business Guide to Cloud
Business Guide to Security
Business Guide to Managed Workspace
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