DBM
DBM
DBM is a specialism that requires detailed knowledge and experience of the bidding environment for it to be successful.
Each customer is different, as will be the way they run their tenders – our decade of experience across private and public sector bids has given us invaluable insight into what to expect, and how to respond.
Morrisons DBM
The case for continuity
Our task was to create a cohesive and visually engaging story as to why Morrisons should extend their partnership with Vodafone Business as the incumbent. We worked with the team to understand the overall account history and opportunities for the future. We brought together the highlights of this partnership to put Vodafone Business in the best position for the bid of which they got down selected to the next stage.
Met Police DBM
Making the case for Mitie
As the Met Police planned to go to tender for facilities management services, Mitie needed to position themselves as their best choice of partner. Differentiated consolidated and refined the messaging to a succinct story that is delivered via a key digital asset and through presentation content; used face-to-face and as a follow-on communication. This all helped, because Mitie secured the contract.
EDF DBM
EDF x Vodafone
It's tempting within large, technical bids to pack your presentations with architectural diagrams, charts and data tables. Sometimes it's needed, sometimes it's better to focus on your key differentiating messages only. For this bid, we encouraged Vodafone to present the headlines only so that they could concentrate on landing them. Which they did, resulting in a key win for the business.
DBM digital document
This digital document highlights our approach to DBM, showing how we help clients influence high-stake bids and build stronger, longer-term customer relationships.
DBM is about more than just showing up during a formal bid. It’s about understanding the full lifecycle – from shaping the conversation early, to standing out at bid stage, to building on success after the deal is done.
We explore the differences between ABM and DBM, the points where both intersect, and how our experience across public and private sector bids informs our approach.
Because people buy from people. From brands they trust, from teams they believe in. And DBM is how we help you make that connection – at exactly the right time.
“When leaders ensure that frontline staff members feel a sense of ownership, the results show a 70% success rate for transformations. When frontline employees take the initiative to drive change, transformations have a 71 % success rate. When both principles are used, the success rate rises to 79%.”
McKinsey & Company
Find us:
Differentiated Ltd, 1650 Arlington Business Park, Theale, Reading, Berkshire, RG7 4SA
Visit our website differentiated.co.uk
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