From awareness to demand generation, your campaigns need to work as hard as they can to achieve the cut-through and results you are looking for. From the concept, through the tactics to the targeting approach you need to consider how you will maximise your ROI.
At Differentiated, we start with an idea. We understand your requirements and create the concepts that will resonate the most with your target audience and use innovative tactical techniques to deliver the message. We deploy leading-edge targeting techniques such as intent data and profiling to ensure your message is in front of the people that are looking for it, where they are looking for it.
Softcat & Cisco: Go To Market
In conjunction with Softcat, we are running a go to market strategy for Cisco that focusses on three core Cisco architectures: security, collaboration and networking. The programme consists of key digital documents supported by social media promotion.
Softcat: Apple Campaign
Softcat: Multi-Cloud Campaign
In support of Softcat's multi-cloud messaging, Differentiated developed a content led campaign that headlined the message through a creative video, and delved deeper in to insight through blog and piece-to-camera content. All assets were supported by a content seeding and social media drive.
Group CTO and Technology, Innovation and Ventures content and social media.
Differentiated worked with the Group CTO and his team of Technology and Innovation specialists to communicate the central technology agenda of Capgemini and raise their individual social profiles.
For Exasol, Differentiated ran a demand generation by driving traffic towards downloadable intellectual property in the from of a series of whitepapers. Key media tactics included content syndication, native advertising, content seeding and content placement.
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