CAMPAIGNS
CAMPAIGNS
From awareness to demand generation, your campaigns need to work as hard as they can to achieve the cut-through and results you are looking for. From the concept, through the tactics to the targeting approach you need to consider how you will maximise your ROI.
Mitie
Total cleaning confidence led by data
Differentiated helped Mitie to develop a visual identity to accompany their marketing campaign for Merlin Connect, under the theme of "the most effective cleaning team you’ll ever have."
Ultima
Ultima HPE GreenLake Campaign
HPE is one of Ultima's longest standing channel partners, and Ultima are a Gold Partner. The challenge was that not many people knew it, and they certainly weren't aware of Ultima's GreenLake capabilities and credentials. Differentiated's campaign utilised digital content, social media outreach and direct email content to target both technology and business decision-makers.
pipeline generated by first wave of the campaign alone.
Mitie
Mitie delivers on defence
We supported the Mitie Defence team in creating a detailed messaging framework by understanding the core priorities and drivers of the RAF to align with Mitie's services. This supported their activation plan and we provided multiple creatives such as social, website support and email assets to drive engagement and awareness with the RAF.
Vodafone
Steven Bartlett campaign
Vodafone were looking for a new 'big idea' that they could use to extend their partnership with Steven Bartlett into a second year. Focused on SME's, Differentiated created a series of concepts that utilised different approaches – from engagements through to takeovers.
EY
Promoting EY's attendance at MIPIM 2025
We developed creative concepts that brought EY’s refreshed brand to life, and produced a series of promotional assets to spotlight their presence and booth at the global real estate event, MIPIM 2025.
Vodafone
Teams Phone Mobile launch
Following the recent announcement of Vodafone’s 10-year partnership with Microsoft, the launch of Teams Phone Mobile became a top priority with multiple work streams involved. We worked with various teams to bring the story to life. Firstly, we worked closely with the propositions and product teams to craft a compelling value proposition and clear messaging. Our focus was on effectively communicating why Vodafone stands out as the preferred supplier.
Then, to support the external launch, we delivered a comprehensive campaign including a promotional video, email nurture campaign, social media posts, an eBook, thought leadership articles, and a suite of sales enablement materials such as customer presenter and conversation starters.
JCI
Helping Johnson Controls sail ahead
Johnson Controls needed help reaching customers within the Global Marine and Navy industry, but didn’t have a strong framework of information to share. The sales and marketing teams wanted to showcase their capabilities to different markets within the industry, with the aim of increasing awareness and driving new business opportunities. They were also keen to equip sales teams with helpful guides, presentations and battlecards to empower their communications with existing and new customers.
Through several discovery sessions, we gained a deeper understanding of the target audiences and landscape – and developed a vertical-led strategy that targeted each of their core markets within the maritime industry.
Through dedicated digital guides, we created interactive platforms for the teams to present the best outcomes and solutions for customers, which directly tackled key challenges. We also created a series of supporting collateral (social posts, presentations, webpage copy, outcome stories and emailers) to help boost conversations and enhance Johnson Control’s presence in the industry.
Find us:
Differentiated Ltd, 1650 Arlington Business Park, Theale, Reading, Berkshire, RG7 4SA
Visit our website differentiated.co.uk
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