BRAND & PROPOSITIONS
BRAND & PROPOSITIONS
Every brand needs a story. Every proposition needs a point. We work with clients to define what makes them different, and turn that into something their teams can use – and their customers can believe in.
Avanade
Industry propositions
We're working with Avanade to deliver five industry-specific digital documents that explore their solution offerings while providing detailed context into the current landscape of their relevant industry, and how Avanade can solve their unique challenges.
Nexbotix
Nexbotix rebrand
Nexbotix wanted a brand that showed how far they'd come, but still felt true to who they were at the start. Automation and service had always been central to their business, but they needed an identity that felt stronger, clearer and more aligned with their ambitions.
We worked closely with them on the refresh, creating a new logo that captured a sense of progress, while gently nodding to their roots through the colours we chose.
Now they have a brand that's bolder and easier to recognise – helping Nexbotix stand out in the automation market, and better reflect the business they are today.
Vodafone
Vodafone vertical campaigns
We’ve developed four sector-specific portfolios for Vodafone Business – covering Retail, Manufacturing, Finance and Energy. Each one was designed to help sales teams lead more strategic conversations with customers.
The campaigns included customer playbooks, sales guides and conversation starter documents – all supported by activation assets like thought leadership, video and social content.
Our messaging was shaped by sector research, Gartner insights and Vodafone’s own customer understanding – focusing on the future of the given sectors rather than reiterating known challenges.
The work was built in close partnership with Vodafone’s marketing and sales teams, and has helped reposition Vodafone from just a service provider to a trusted, strategic partner.
Find us:
Differentiated Ltd, 1650 Arlington Business Park, Theale, Reading, Berkshire, RG7 4SA
Visit our website differentiated.co.uk
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