ABM
ABM
People buy from other people, and the more complex the deal, the greater the need for human interaction. People seek the validation of other credible people to help validate their choices, and they respond to the creativity and innovation that people generate.
Through ABM, we can deliver the creative and innovative stories that demonstrate empathy with their situation, show them how we can help them, and convince them why we are the right people to do so. And in a world of hyper-personalisation, it's the stories you create and the way you tell them that will make you stand out.
Vodafone ABM
From one to many
For Vodafone Business, we implement 1:1 and 1:Few ABM programmes designed to widen and deepen relationships, influence existing opportunities and close new deals. What began as ad-hoc 1:1 strategies has evolved into a comprehensive, strategic framework for ABM communications across a range of customer sets, extending to vertical marketing programmes that support the wider approach.
pipeline and closed/won opportunities value influenced by Marketing via ABM in 2 years.
Avanade ABM
Crafted conversations built to land
We're working with Avanade to create targeted ABM content that addresses the needs of their customers. This content is created through detailed discovery, desk-based research, value proposition development and then ultimately super-tailored content. We're also assisting Avanade with the distribution of said assets, ensuring they make impact when it matters most.
Capgemini ABM
The power of getting personal
Differentiated are currently working on supporting the global marketing function at Capgemini through the development of insights, messaging and creative execution for 1:1 ABM into key global accounts.
Ciena ABM
Ciena at the centre
We work with Ciena to create 1:1 ABM content that addresses the challenges their customers are currently facing in today's market. Additionally, we also provide white-labelled marketing services to create content for their partners, sharing the value of their proposition.
Vodafone ABM
Delivering first class ABM
To demonstrate Vodafone’s commitment to Royal Mail and educate and raise awareness of the breadth of technology services that Vodafone could offer, an acquisition ABM strategy was devised. The purpose was to present Vodafone’s understanding of Royal Mail’s challenges and opportunities directly to new senior decision-makers. The Royal Mail work won Gold for best use of ABM at the 2021 B2B Marketing Awards.
Atos
Keeping progress flowing together
We worked with Atos’ Global Growth team to shape an ABM programme built around their key clients and long-term growth ambitions.
Scottish Water is one of their Premier accounts, but they operate in a constantly changing landscape with multiple vendors supporting their ambitions. We helped Atos create a bespoke ABM and communications plan that showcased the strength of their relationship, highlighted the key projects that led to a long-term partnership, and articulated a compelling vision for the future. All of it was designed to show exactly why Atos is the partner of choice for Scottish Water.
Find us:
Differentiated Ltd, 1650 Arlington Business Park, Theale, Reading, Berkshire, RG7 4SA
Visit our website differentiated.co.uk
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