You've arrived here from our letter - welcome.
We're at MWC because the conversations that matter don't happen over email. They happen face-to-face, over coffee, when you have time to think properly.
What you're reading now is our Art & Science research report - we asked 200 B2B decision-makers how they really buy. The findings challenge conventional thinking about trust, belief, and how AI is reshaping enterprise purchasing.
If you're here at MWC and these questions are on your mind - how buyers actually make decisions, what builds real credibility, where marketing creates belief versus trust, we'd value the conversation.
We're around all week. If you'd like to talk, you can reach me at sam.hoare@differentiated.co.uk.
You've arrived here from our letter - welcome.
We're at MWC because the conversations that matter don't happen over email. They happen face-to-face, over coffee, when you have time to think properly.
This report is why we wanted to connect. Our Art & Science research asked 200 B2B decision-makers how they really buy. The findings challenge conventional thinking about trust, belief, and how AI is reshaping enterprise purchasing.
If you're here at MWC and these questions are on your mind - how buyers actually make decisions, what builds real credibility, where marketing creates belief versus trust, we'd value the conversation.
We're around all week. If you'd like to talk, you can reach me at sam.hoare@differentiated.co.uk.
Sam Hoare Marketing and Business Development Manager
You've arrived here from our letter - welcome.
We're at MWC because the conversations that matter don't happen over email. They happen face-to-face, over coffee, when you have time to think properly.
This report is why we wanted to connect. Our Art & Science research asked 200 B2B decision-makers how they really buy. The findings challenge conventional thinking about trust, belief, and how AI is reshaping enterprise purchasing.
If you're here at MWC and these questions are on your mind - how buyers actually make decisions, what builds real credibility, where marketing creates belief versus trust, we'd value the conversation.
We're around all week. If you'd like to talk, you can reach me at sam.hoare@differentiated.co.uk.
Sam Hoare Marketing and Business Development Manager
Contact us...
Find us:
Differentiated Ltd, 1650 Arlington Business Park, Theale, Reading, Berkshire, RG7 4SA
