NEXT GENERATION CONTENT
Content marketing is a critical strand of most B2B organisation’s communications strategy. Why? Because potential buyers consume it. More than half of buyers typically consume between 3-5 pieces of content before contacting a salesperson; and the dependency on content for researching and making B2B purchase decisions is increasing.
However, huge quantities of content are still being delivered to that buying audience in a way that delivers a poor experience…via PDF.
PDFs lack the responsiveness, personalisation, and engaging visuals that modern readers expect when consuming content online. Importantly, PDFs cannot provide any meaningful usage and interaction data that can directly inform your content strategy.
DIGITAL DOCUMENTS PROVIDE:
Rich content experiences
Because they are fully digital, Digital Documents allow for rich media delivery such as video (embedded and as background visuals), interactive graphics and data, audio and animation.
Measurement and analysis
Page by page, as well as action by action, Digital Documents provide granular in-content engagement data, so you know how effective all of your content is.
Engagement-based lead scoring
Understand how individual contacts engage with your content directly within your CRM – which pages they read, where they clicked. Then trigger actions based on your criteria.
Responsive and always up to date content
Digital Documents are fully responsive, so the content can be easily consumed on any device. Content updates can be made in real-time, so old versions no longer remain floating around.
Lead capture opportunities
Digital Documents don’t need landing pages with access forms, you can direct your audience directly to them. You can add lead capture forms, but wherever you want, so you can engage your audience with content before you ask them to submit data.
Sharing, tracking and remarketing
Built-in sharing options and tracking capabilities means your content can easily spread, and you can understand where your audience has come from or is going to. Retargeting pixels can be placed for further marketing opportunities.
More for less
Digital Documents are created using a content management system designed for this purpose – so there’s no need for us to involve developers in the creative process. This means the creation of Digital Documents is no more expensive or time consuming than traditional PDF style content.
At Differentiated, we can create Digital Documents from scratch, including messaging, copy and design – or we can digitise your existing content so you get more from your existing investment in content.
Or get in touch directly at: hello@differentiated.co.uk
Find us
Differentiated Ltd, Wyvols Court, Swallowfield, Reading, Berkshire, RG7 1WY
Visit our website differentiated.co.uk
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